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1.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
Edition: Fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Mason, Ohio : Thomson/South-Western, c2006
Other title:
  • Guide to marketing communication plans
  • Marketing communication plans
Online access:
Availability: Not available: Main library: Lost (1).

2.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
Edition: second edition, revision & expanded.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Thames & Hudson, 2012
Availability: Items available for loan: Main library (1)Call number: 659.1 B.P.A.

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