Cases in public relations management : case analysis manual / Raymond Simon, Frank Winston Wylie.

By:

Simon, Raymond [author]

Contributor(s):

Wylie, Frank Winston [co-author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0844233749
0844233730

Subject(s):

Public relations -- Management -- Case studies

DDC classification:

659.2 20 S.R.C.

Contents:

Harold Burson Overview: Four Main Rolea of Public Relationa Business Organizations Case 1 Embargo Confrontation at Jonus Corporation Reprint for Discussion: USA TODAY Articles on Toyota Embargo- James R. Healey Case 2 P&G, News Leaks, and The Wall Street Journal (A) P&G, News Leaks, and The Wall Street Journal (B) Reprint for Discussion: CEO Must Weigh Legal and Public Relations Approaches-Douglas A. Cooper New Product Introduction at Eager Instruments (A) New Product Introduction at Eager Instruments (B) Reprint for Discussion: Publicizing and Promoting The Civil War- Owen Comora Case 5 Budget Cuts and Layoffs at Singleton (A) 19 Case 7 Budget Cuta and Layoffs at Singleton (B) Case 8 Budget Cuts and Layoffs at Singleton (C) Mini Case 1: It's All In How You Look At It 69 The Princeton Dental Resource Center 09 Case 10 Mast's Dilemma at Basic Chemicals L9 NINIINOD You sent 2 minutes ago II a Reprint for Discussion: Preparation Is the Best Crinis Insurance LL Brent's Multiple Problems at Basic Chemicala William Corbett Case 12 Empire Enterprises Seeks Identification Mini Cane 2 Don't Sweat It Pal, They'll Never Find Out Case 13 Crisis at Sears Automotive Centers Reprint for Discussion: The Matter of Survival-Ronald Rhody 145 Case 14 Target Marketing in Philadelphia (A) Case 15 Target Marketing in Philadelphia (B) Target Marketing in Philadelphia (C) Reprint for Discussion: Playing the Role of Organizational Ethiciat- John L Paluszek Case 16 Non-Profit Organizations Case 17 Handling a Town/Gown Dispute (A) 91 Handling a Town/Gown Dispute (B) Mini Case 3: The National Arrhythmia Association Case 18 Case 19 A Tale of Two Eye Banka (A) Case 20 A Tale of Two Eye Banks (B) INT Case 21 A Tale of Two Eye Banka (C) Reprint for Diacumlon: PomibilitiesJohn L Paluszek Case 22 Rape at Brooke College (A) Rape ut Brooke College (B) Mini Ca e My Staff la Exempt Metro Transit Review Comminnion (A) You sent about a minute ago Metro Transit Review Commisnion () Nepriat fur iwusalun Bummary Hepart of the Indepenilent Commission un the Las Angele Palice Department Warren Christopher PR Replacement at Metro College (A) PR Replacement at Metro College (B) Counseling Firms and Agencies Martin Associates Pitch Hospital Account Mini Case & That's Not How It Works in Our Busine Case 28 Case 29 Harassment at Clahan? Case 30 Hill and Knowlton and Citizens for a Free Kuwait Reprint for Discussion: PR Credibility Demanda Ohjective Ethical Rules-Harold W Suckenik A Letter from Peter Gantor Reprint for Discussion: A Real Look in the Mirror-Frank W. Wylie Case 31 Case 32 A Search for Public Relations Counsel (A) Case 33 A Search for Public Relations Counsel (B) A Search for Publie Relations Counsel (C) Case 34 Personal Personnel Concerns Case 35 An Internahip at Wilson Jones Wolfe Gets a Job Offer SINDIN You sent a few seconds ago Case 37 Getting Trapped in the Routine 375 Case 38 Bruce Canfield Is Given the Word (A) Case 39 Bruce Canfield Is Given the Word (B) 986 Case 40 The Interview Reprint for Discussion: Personal Values, Not Rules, Guide PR's Choices-John F Budd, Jr. 686 xipuaddy TO BELATIONS

Summary: This fascinating collection of more than 40 real-world public relations cases shows students how industry professionals react to a wide variety of practical an ethical situations.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	659.2 S.R.C. (Browse shelf(Opens below))	Available		00001707

Includes bibliographical references.

Harold Burson Overview: Four Main Rolea of Public Relationa Business Organizations Case 1 Embargo Confrontation at Jonus Corporation Reprint for Discussion: USA TODAY Articles on Toyota Embargo- James R. Healey Case 2 P&G, News Leaks, and The Wall Street Journal (A) P&G, News Leaks, and The Wall Street Journal (B) Reprint for Discussion: CEO Must Weigh Legal and Public Relations Approaches-Douglas A. Cooper New Product Introduction at Eager Instruments (A) New Product Introduction at Eager Instruments (B) Reprint for Discussion: Publicizing and Promoting The Civil War- Owen Comora Case 5 Budget Cuts and Layoffs at Singleton (A) 19 Case 7 Budget Cuta and Layoffs at Singleton (B) Case 8 Budget Cuts and Layoffs at Singleton (C) Mini Case 1: It's All In How You Look At It 69 The Princeton Dental Resource Center 09 Case 10 Mast's Dilemma at Basic Chemicals L9 NINIINOD
You sent
2 minutes ago
II a Reprint for Discussion: Preparation Is the Best Crinis Insurance LL Brent's Multiple Problems at Basic Chemicala William Corbett Case 12 Empire Enterprises Seeks Identification Mini Cane 2 Don't Sweat It Pal, They'll Never Find Out Case 13 Crisis at Sears Automotive Centers Reprint for Discussion: The Matter of Survival-Ronald Rhody 145 Case 14 Target Marketing in Philadelphia (A) Case 15 Target Marketing in Philadelphia (B) Target Marketing in Philadelphia (C) Reprint for Discussion: Playing the Role of Organizational Ethiciat- John L Paluszek Case 16 Non-Profit Organizations Case 17 Handling a Town/Gown Dispute (A) 91 Handling a Town/Gown Dispute (B) Mini Case 3: The National Arrhythmia Association Case 18 Case 19 A Tale of Two Eye Banka (A) Case 20 A Tale of Two Eye Banks (B) INT Case 21 A Tale of Two Eye Banka (C) Reprint for Diacumlon: PomibilitiesJohn L Paluszek Case 22 Rape at Brooke College (A) Rape ut Brooke College (B) Mini Ca e My Staff la Exempt Metro Transit Review Comminnion (A)
You sent
about a minute ago
Metro Transit Review Commisnion () Nepriat fur iwusalun Bummary Hepart of the Indepenilent Commission un the Las Angele Palice Department Warren Christopher PR Replacement at Metro College (A) PR Replacement at Metro College (B) Counseling Firms and Agencies Martin Associates Pitch Hospital Account Mini Case & That's Not How It Works in Our Busine Case 28 Case 29 Harassment at Clahan? Case 30 Hill and Knowlton and Citizens for a Free Kuwait Reprint for Discussion: PR Credibility Demanda Ohjective Ethical Rules-Harold W Suckenik A Letter from Peter Gantor Reprint for Discussion: A Real Look in the Mirror-Frank W. Wylie Case 31 Case 32 A Search for Public Relations Counsel (A) Case 33 A Search for Public Relations Counsel (B) A Search for Publie Relations Counsel (C) Case 34 Personal Personnel Concerns Case 35 An Internahip at Wilson Jones Wolfe Gets a Job Offer SINDIN
You sent
a few seconds ago
Case 37 Getting Trapped in the Routine 375 Case 38 Bruce Canfield Is Given the Word (A) Case 39 Bruce Canfield Is Given the Word (B) 986 Case 40 The Interview Reprint for Discussion: Personal Values, Not Rules, Guide PR's Choices-John F Budd, Jr. 686 xipuaddy TO BELATIONS

This fascinating collection of more than 40 real-world public relations cases shows students how industry professionals react to a wide variety of practical an ethical situations.

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