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The dollars and sense of public relations.

By: Material type: TextTextPublisher: New York : McGraw-Hill, [1967]Copyright date: ©1967Description: ix, 164 pages : 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 659.2 21 Z.B.D
Contents:
ONE Public Relations: Management's Mire or Miracle? 1 The PR People 14 TWO THREE Program or Play It by Ear? 30 The Worth and the Waste of Publicity 42 FOUR The Corporate Image: Fact or Fiction? 59 FIVE XIS The Press Conference Dilemma 73 SEVEN The Show Business of Business 88 EIGHT The Costs and Measurements of PR 106 The Delights and Dangers of Personal Publicity 123 NINE TEN PR and the Overseas Pie 139 Index 157
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main library B8 659.2 Z.B.D (Browse shelf(Opens below)) Available 00006593

Includes bibliographical references.

ONE Public Relations: Management's Mire or Miracle? 1 The PR People 14 TWO THREE Program or Play It by Ear? 30 The Worth and the Waste of Publicity 42 FOUR The Corporate Image: Fact or Fiction? 59 FIVE XIS The Press Conference Dilemma 73 SEVEN The Show Business of Business 88 EIGHT The Costs and Measurements of PR 106 The Delights and Dangers of Personal Publicity 123 NINE TEN PR and the Overseas Pie 139 Index 157

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