Basic marketing : a global-managerial approach / William D. Perreault , Jr., E. Jerome McCarthy.

By:

Perreault, William D [author]

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome) [joint author]

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, 2005Edition: Fifteenth editionDescription: xli, 793 [22] pages : color illustrations ; 28 cm. + 1 computer disc (4 3/4 inch)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0072525231 (alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22 P.W.B.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B7	Commerce and business administration ( Marketing )	658.8 P.W.B. (Browse shelf(Opens below))	Available		00004375

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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