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Introduction to business / William M. Pride, Robert J. Hughes and Jack R. Kapoor.

By: Contributor(s): Material type: TextTextPublisher: [Mason, Ohio?] ; United Kingdom : South-Western Cengage Learning, [2010]Edition: 10th edition, International editionDescription: xxx, 628 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781439037515 (pbk.)
  • 1439037515 (pbk.)
Subject(s): DDC classification:
  • 21 658 P.W.I
Contents:
PART I: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and the Economy. 2. The Business of Ethics. 3. Global Business. PART II: TRENDS IN BUSINESS TODAY 4. Choosing a Form of Business Ownership 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Developing Integrated Marketing Communications. 15. Wholesaling, Retailing, and Physical Distribution. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Understanding Personal Finances and Investments. 20. Mastering Financial Management.
Summary: Features a comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This work highlights core topics within these areas including ethics and social responsibility, forms of business ownership, small business concerns and international issues
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B5 Commerce and business administration ( HR Management ) 658 P.W.I (Browse shelf(Opens below)) Available 00011433
Books Books Main library B5 Commerce and business administration ( HR Management ) 658 P.W.I (Browse shelf(Opens below)) Available 00005884

Includes index.

PART I: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and the Economy. 2. The Business of Ethics. 3. Global Business. PART II: TRENDS IN BUSINESS TODAY 4. Choosing a Form of Business Ownership 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Developing Integrated Marketing Communications. 15. Wholesaling, Retailing, and Physical Distribution. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Understanding Personal Finances and Investments. 20. Mastering Financial Management.

Features a comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This work highlights core topics within these areas including ethics and social responsibility, forms of business ownership, small business concerns and international issues

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