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Integrated marketing communications in Advertising and promotion / Terence A. Shimp.

By: Material type: TextTextPublisher: Mason, Ohio : South-Western Cengage Learning, [2010]Copyright date: ©2010. Edition: Eighth editionDescription: xx, 668 pages : illustrations (some color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780324665314 (hbk.)
  • 0324665318 (hbk.)
Subject(s): DDC classification:
  • 658.8 21 S.T.I
LOC classification:
  • HF5415.123 .S54 2010
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 S.T.I (Browse shelf(Opens below)) Available 00005855

Includes bibliographical references and indexes.

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