Environmental communication and public relations handbook / by E. Bruce Harrison.

By:

Harrison, E. Bruce

Contributor(s):

E. Bruce Harrison Company

Material type: Text

TextCopyright date: Rockville, Md. : Government Institutes, Inc., 1992Edition: 2nd editionDescription: xii, 181 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0865873216

Uniform titles:

Environmental communication and public relations handbook.

Subject(s):

DDC classification:

659.2 20 H.E.E

Contents:

CHAPTER ONE PREPARING FOR PROFEDSIONAL PERFORKANCE 1. Introduction....... What Is Environmental Communication?. Where Does Communication Fit Into the Public-Relationa Process?.... The R.A.C.E. Formula................ 2. Where Does Communication Begin?....... Hov Is Environnental Communication Distinctive?. Are Industry Communicators at a Disadvangage?......... lov Can Environmental Communicators In Industry overcone Disadvantages?. Be Seen as Part of the Solution, Not Part of the Problem..... .... ........ 12 CHAPTER TWO Introduction. .... LAI ka paarnbay I awUM .... OSIIA Requirenents...... SARA Requirenenta.......... ..... ... Beyond the Lav's Requirenenta: Proactive Esployee Communication. Uaing the Managenent Hlerarchy... Quality Control circles........- Tools for Employee Communication. You sent a few seconds ago CILAPTER THREE OTHALVIDIDT aNV OOZUDNOD ILLIM DNILVƆINOKHOJ ..... Introduction... low Can Legilative Issues Be Approached?. ... Gransroots Techniques. ... strategy.. Materials.... Implementing the Strategy...... Action by the Internal and External Targets. .... Focusing the Grassroots Effort. LE stimulating the Grassroots: An Example...... Communicating in Hearings. CHAPTER FOUR BUILDING COMMUNITY PARTNERSHIP Introduction. Who Are the Community Leaders And What Do You Seek From Them? Where Do You Find Them?..... 45 thould You Approach the Active Opposition?. what Results Should You Seek?....... ... AD Companies Must Open Their Operations for Inspection..... ycions--openings for Action--Must Be Generated......** .....pepuoumosoy BI--obu1ono) UTPpon 4aTM--onbotera uade VIGIN OMAN Introductlon.. 1O 20 les of Thumb. Understanding and Working with the Media. You sent a few seconds ago Knowing Your Questioner, Remembering Your Rights. When Can You Take the Lead in Media Relationa? Editorial Briefings... LG 09 ..... CIHAPTER BIX THE COMMUNITY RIGHT-TO-KNOW-CHALLENGE Introduction.... C9 The Lav and Its Requirements.. situation Analysis and Key Players.. Knowing the Community, Taking the Lead. ..... 69 L9 The Effects of Material Safety Data Sheet Disclosures... 72 EL 75 Reporting Routine Releases Under Section 313. The Solutions......... Responsible cCare: A Case Study. ... APPENDICES A. Taking the Confusion out of Green Marketing: A Progress Report..... Case Studies....... to How to Hold a Community Meeting. .3. Crisia Communication Guidelines...... ttt-.. Explaining Environmental Risk...... Seven Cardinal Rules ot Risk Communication....... Comparison of Factora Arfecting Environmental Communication... Gt1 *.. Title III Fact Sheet: 191 EPCRA. 1 ........9anoseI

Summary: A guide for public relations managers to convincing the public and the regulatory agencies that the company is not only meeting environmental standards, but is deeply committed to the environmental issue-du-jour. Chapters describe how to communicate with employees, community leaders, the media, and more.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Main library B8	659.2 H.E.E (Browse shelf(Opens below))	Available		00001687

"Authored ... with the assistance of the professional staff of the E. Bruce Harrison Company"--P. x.

Rev. ed. of: Environmental communication and public relations handbook / E. Bruce Harrison Company, Inc. c1988.

Includes bibliographical references (p. 179-181).

CHAPTER ONE PREPARING FOR PROFEDSIONAL PERFORKANCE 1. Introduction....... What Is Environmental Communication?. Where Does Communication Fit Into the Public-Relationa Process?.... The R.A.C.E. Formula................ 2. Where Does Communication Begin?....... Hov Is Environnental Communication Distinctive?. Are Industry Communicators at a Disadvangage?......... lov Can Environmental Communicators In Industry overcone Disadvantages?. Be Seen as Part of the Solution, Not Part of the Problem..... .... ........ 12 CHAPTER TWO Introduction. .... LAI ka paarnbay I awUM .... OSIIA Requirenents...... SARA Requirenenta.......... ..... ... Beyond the Lav's Requirenenta: Proactive Esployee Communication. Uaing the Managenent Hlerarchy... Quality Control circles........- Tools for Employee Communication.
You sent
a few seconds ago
CILAPTER THREE OTHALVIDIDT aNV OOZUDNOD ILLIM DNILVƆINOKHOJ ..... Introduction... low Can Legilative Issues Be Approached?. ... Gransroots Techniques. ... strategy.. Materials.... Implementing the Strategy...... Action by the Internal and External Targets. .... Focusing the Grassroots Effort. LE stimulating the Grassroots: An Example...... Communicating in Hearings. CHAPTER FOUR BUILDING COMMUNITY PARTNERSHIP Introduction. Who Are the Community Leaders And What Do You Seek From Them? Where Do You Find Them?..... 45 thould You Approach the Active Opposition?. what Results Should You Seek?....... ... AD Companies Must Open Their Operations for Inspection..... ycions--openings for Action--Must Be Generated......** .....pepuoumosoy BI--obu1ono) UTPpon 4aTM--onbotera uade VIGIN OMAN Introductlon.. 1O 20 les of Thumb. Understanding and Working with the Media.
You sent
a few seconds ago
Knowing Your Questioner, Remembering Your Rights. When Can You Take the Lead in Media Relationa? Editorial Briefings... LG 09 ..... CIHAPTER BIX THE COMMUNITY RIGHT-TO-KNOW-CHALLENGE Introduction.... C9 The Lav and Its Requirements.. situation Analysis and Key Players.. Knowing the Community, Taking the Lead. ..... 69 L9 The Effects of Material Safety Data Sheet Disclosures... 72 EL 75 Reporting Routine Releases Under Section 313. The Solutions......... Responsible cCare: A Case Study. ... APPENDICES A. Taking the Confusion out of Green Marketing: A Progress Report..... Case Studies....... to How to Hold a Community Meeting. .3. Crisia Communication Guidelines...... ttt-.. Explaining Environmental Risk...... Seven Cardinal Rules ot Risk Communication....... Comparison of Factora Arfecting Environmental Communication... Gt1 *.. Title III Fact Sheet: 191 EPCRA. 1 ........9anoseI

A guide for public relations managers to convincing the public and the regulatory agencies that the company is not only meeting environmental standards, but is deeply committed to the environmental issue-du-jour. Chapters describe how to communicate with employees, community leaders, the media, and more.

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