The business plan workbook / Colin Barrow, Paul Barrow and Robert Brown.

By:

Barrow, Colin [author]

Contributor(s):

Material type: Text

TextPublisher: London ; Philadelphia : Kogan Page, 2015Edition: Eighth editionDescription: xxi, 327 pages ; 24 cmContent type:

text
volume

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749472832 (paperback)

Subject(s):

DDC classification:

658.401 23 B.C.B

LOC classification:

HD30.28 .B3685 2015

Other classification:

BUS020000 | BUS063000 | BUS025000

Contents:

Summary: "Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- Provided by publisher.Summary: "One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B6	Commerce and business administration ( HR Management )	658.401 B.C.B (Browse shelf(Opens below))	Available		00012904

business bookfair2016

Includes bibliographical references and index.

Machine generated contents note: PHASE ONE Strategy and purpose --
Introduction --
Assignment 1 Coming up with a winning idea for your business plan --
Assignment 2 Strategy --
the big picture --
Assignment 3 You and your team --
PHASE TWO Market research --
Introduction --
Assignment 4 Researching customers --
Assignment 5 Researching competitors --
Assignment 6 A plan for market research --
PHASE THREE Competitive marketing strategies --
Introduction --
Assignment 7 Products and/or services --
Assignment 8 Pricing --
Assignment 9 Advertising and promotion --
Assignment 10 Place and distribution --
Assignment 11 People, Process and Physical Environment --
PHASE FOUR Operations and staffing --
Introduction --
Assignment 12 The selling methods plan --
Assignment 13 Making, outsourcing and supplies --
Assignment 14 People and related matters --
Assignment 15 Legal and regulatory factors --
Assignment 16 Building a website --
Assignment 17 Communication systems. Contents note continued: PHASE FIVE Forecasting results --
Introduction --
Assignment 18 The sales forecast --
Assignment 19 Cash-flow projections --
Assignment 20 The profit and loss account --
Assignment 21 The balance sheet --
Assignment 22 Break-even analysis --
Assignment 23 Estimating financing requirements --
Assignment 24 Stress testing your business projections --
PHASE SIX Business controls --
Introduction --
Assignment 25 Financial controls --
Assignment 26 Sales and marketing controls --
Assignment 27 Other business controls --
Assignment 28 Planning for growth --
PHASE SEVEN Writing up and presenting your business plan --
Introduction --
Assignment 29 Writing up and presenting your business plan.

"Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- Provided by publisher.

"One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- Provided by publisher.

There are no comments on this title.

to post a comment.

Back to results