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Research methods in business studies / Pervez Ghauri, Kjell Grønhaug.

By: Contributor(s): Material type: TextTextPublisher: New York : Financial Times Prentice Hall, 2010Edition: fourth editionDescription: xx, 265 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273712046 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658 22 G.P.R
LOC classification:
  • HD30.4 .G49 2010
Incomplete contents:
Pt. I. Challenges and ambiguities of business research. Introduction -- Research in business studies -- pt. II. The research process. The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- pt. III. Implementation. Quantitative data analysis -- Qualitative data analysis -- Cross-cultural research -- Writing the final report.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B5 Commerce and business administration ( General ) 658 G.P.R (Browse shelf(Opens below)) Available 00014032
Books Books Main library B5 Commerce and business administration ( General ) 658 G.P.R (Browse shelf(Opens below)) Available 00014033

Includes bibliographical references (p. 246-253) and index.

Pt. I. Challenges and ambiguities of business research. Introduction --
Research in business studies --
pt. II. The research process. The research process --
Research problems --
Research design --
Measurements --
Data sources --
Data collection --
Sampling in empirical research --
Preparation and analysis of data --
pt. III. Implementation. Quantitative data analysis --
Qualitative data analysis --
Cross-cultural research --
Writing the final report.

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