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Strategic management communication for leaders / Robyn Walker.

By: Material type: TextTextPublisher: Australia ; Mason, Ohio : South-Western Cengage Learning, [2011]Copyright date: ©2011. Edition: Second editionDescription: xvi, 361 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780538451345 (pbk.)
  • 0538451343 (pbk.)
  • 9780538473422
  • 0538473428
Subject(s): DDC classification:
  • 22 658.54 W.R.S
LOC classification:
  • HF5718 .W337 2011
Contents:
What is strategic communication -- Foundations of communication -- Step One: Identify the purposes of communication -- Step Two: Analyze the audience -- Steps Three and Four: Consider the context and select a channel of communication -- Communicating in writing -- Communicating in oral presentations and managing meetings -- Communicating with employees -- Communicating in and leading teams -- Communicating with external audiences -- Internal organizational communication.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( HR Management ) 658.54 W.R.S (Browse shelf(Opens below)) Available 00010642

Includes bibliographical references (p. 341-352) and index.

What is strategic communication --
Foundations of communication --
Step One: Identify the purposes of communication --
Step Two: Analyze the audience --
Steps Three and Four: Consider the context and select a channel of communication --
Communicating in writing --
Communicating in oral presentations and managing meetings --
Communicating with employees --
Communicating in and leading teams --
Communicating with external audiences --
Internal organizational communication.

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