Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.
Material type:
TextSeries: Sport Management SeriesPublisher: London ; New York : Routledge, 2015Edition: Second editionDescription: x, 323 pages ; 26 cmContent type: - text
- unmediated
- volume
- 9781138022959 (Hardback)
- 796.0688 23 S.A.I
- GV716 .S56 2015
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B10 | Commerce and business administration ( Marketing ) | 796.0688 S.A.I (Browse shelf(Opens below)) | Available | 00012820 |
business bookfair2016
Includes bibliographical references and index.
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
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