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The essence of business economics / J. G. Nellis and David Parker.

By: Contributor(s): Material type: TextTextPublisher: Hemel Hempstead : Prentice Hall, 1997Description: 248 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0135731305 (pbk)
Subject(s): DDC classification:
  • 21 338 N.J.E
Contents:
Summary: Seeks to introduce students, managers and trainee managers to the essence of business economics; to those concepts, theories and ideas which form the economist's tool kit.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library A5 Faculty of Economics & Political (Economics) 338 N.J.E (Browse shelf(Opens below)) Available 00003337

Includes bibliographical references.

1. The Essence of Business Economics: An Overview 2. The Analysis of Consumer Demand 3. The Analysis of Production Costs 4. The Competitive Environment 5. Managerial Objectives of the Firm 6. Understanding Pricing Strategies 7. Investment Appraisal 8. Understanding the Labour Market 9. Government and Business 10. Business and Economic Forecasting 11. Business Economics: A Check List for ManagersAppendix: Sources of Business Economics Data for Managers References for Further Reading

Seeks to introduce students, managers and trainee managers to the essence of business economics; to those concepts, theories and ideas which form the economist's tool kit.

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