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Marketing 06/07 / editor, John E. Richardson.

Contributor(s): Material type: TextTextSeries: Annual editions | McGraw Hill contemporary learning seriesPublisher: Dubuque, Iowa : McGraw Hill, c2006Edition: Eighteenth editionDescription: xvi, 207 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073528366
Subject(s): DDC classification:
  • 21 658.8 M
Partial contents:
Marketing in the 2000s and beyond -- Research, markets, and consumer behavior -- Developing and implementing marketing strategies -- Global marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 M (Browse shelf(Opens below)) Available 00002621

Marketing in the 2000s and beyond -- Research, markets, and consumer behavior -- Developing and implementing marketing strategies -- Global marketing.

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