Marketing planning for the pharmaceutical industry /
Lidstone, John, 1929-,
Marketing planning for the pharmaceutical industry / John Lidstone, in association with Janice MacLennan. - Second edition - vii, 146 pages : illustrations (black and white) ; 31 cm
Includes index.
Introduction -- The external analysis -- The internal analysis -- The SWOT analysis -- Product strategy -- Sales forecasting and strategy -- Strategy implementation -- Communications and its role in strategy implementation -- Marketing research -- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index
0566081121 (hbk.)
98041233
Medical care--Marketing--Planning.
RA410.56 / .L53 1999
362.10688 / L.J.M
Marketing planning for the pharmaceutical industry / John Lidstone, in association with Janice MacLennan. - Second edition - vii, 146 pages : illustrations (black and white) ; 31 cm
Includes index.
Introduction -- The external analysis -- The internal analysis -- The SWOT analysis -- Product strategy -- Sales forecasting and strategy -- Strategy implementation -- Communications and its role in strategy implementation -- Marketing research -- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index
0566081121 (hbk.)
98041233
Medical care--Marketing--Planning.
RA410.56 / .L53 1999
362.10688 / L.J.M