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Marketing planning for the pharmaceutical industry / John Lidstone, in association with Janice MacLennan.

By: Contributor(s): Material type: TextTextPublisher: Brookfield, Vt. : Gower, [1999]Publisher: ©1999Edition: Second editionDescription: vii, 146 pages : illustrations (black and white) ; 31 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0566081121 (hbk.)
Subject(s): DDC classification:
  • 362.10688 22 L.J.M
LOC classification:
  • RA410.56 .L53 1999
Contents:
Introduction -- The external analysis -- The internal analysis -- The SWOT analysis -- Product strategy -- Sales forecasting and strategy -- Strategy implementation -- Communications and its role in strategy implementation -- Marketing research -- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library A6 Pharmacy ( Pharmaceutical Technology ) 362.10688 L.J.M (Browse shelf(Opens below)) Available 00016037

Includes index.

Introduction -- The external analysis -- The internal analysis -- The SWOT analysis -- Product strategy -- Sales forecasting and strategy -- Strategy implementation -- Communications and its role in strategy implementation -- Marketing research -- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index

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