Marketing planning for the pharmaceutical industry / (Record no. 12598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01490pam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4508342 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210224111358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980811s1999 vtua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98041233 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0566081121 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RA410.56 |
| Item number | .L53 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 362.10688 |
| Edition number | 22 |
| Item number | L.J.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lidstone, John, |
| Dates associated with a name | 1929-, |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning for the pharmaceutical industry / |
| Statement of responsibility, etc | John Lidstone, in association with Janice MacLennan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Brookfield, Vt. : |
| Name of publisher, distributor, etc | Gower, |
| Date of publication, distribution, etc | [1999] |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 146 pages : |
| Other physical details | illustrations (black and white) ; |
| Dimensions | 31 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- The external analysis -- The internal analysis -- The SWOT analysis -- Product strategy -- Sales forecasting and strategy -- Strategy implementation -- Communications and its role in strategy implementation -- Marketing research -- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Medical care |
| General subdivision | Marketing |
| -- | Planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MacLennan, Janice. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Acquisition method | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Pharmacy ( Pharmaceutical Technology ) | Main library | Main library | A6 | 24/02/2021 | Prof. Dr. Adel Sakr Lib | Donation 2021 | 362.10688 L.J.M | 00016037 | 19/02/2025 | 24/02/2021 | Books |