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Marketing research /

Kumar, V., 1957-

Marketing research / V. Kumar, Robert P. Leone, David A. Aaker, George S. Day. - Thirteenth edition. - xxiii, 731 pages ; 26 cm

Revised edition of Marketing research, [2016].

Includes bibliographical references and index.

ISBN: 9781119497585

LCCN: 2018030669

Subjects--Topical Terms:
Marketing research.
Marketing research.

LC Class. No.: HF5415.2 / .K8625 2019

Dewey Class. No.: 658.83 K.V.M

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