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Marketing research / V. Kumar, Robert P. Leone, David A. Aaker, George S. Day.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : John Wiley & Sons, Inc., 2019Copyright date: ©2019Edition: Thirteenth editionDescription: xxiii, 731 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119497585
Subject(s): DDC classification:
  • 658.83 K.V.M 23
LOC classification:
  • HF5415.2 .K8625 2019
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Main library Faculty of Economics & Political ( General ) 658.83 K.V.M (Browse shelf(Opens below)) C.1 Available 00017580

Revised edition of Marketing research, [2016].

Includes bibliographical references and index.

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