MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01529cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
a29235727 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SIRSI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250813113939.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180628s2019 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018030669 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119497585 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1042837855 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
YDX |
| -- |
COO |
| -- |
UtOrBLW |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.K8625 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 K.V.M |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V., |
| Dates associated with a name |
1957- |
| Relator term |
author. |
| Authority record control number |
http://id.loc.gov/authorities/names/n2007047555 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc |
V. Kumar, Robert P. Leone, David A. Aaker, George S. Day. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Thirteenth edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
John Wiley & Sons, Inc., |
| Date of publication, distribution, etc |
2019. |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 731 pages ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of Marketing research, [2016]. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh85081350 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01010284 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| Title of a work |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A., |
| Relator term |
author. |
| Authority record control number |
http://id.loc.gov/authorities/names/n79089154 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leone, Robert P., |
| Relator term |
author. |
| Authority record control number |
http://id.loc.gov/authorities/names/n82001055 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Day, George S., |
| Relator term |
author. |
| Authority record control number |
http://id.loc.gov/authorities/names/n79089153 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |