The changing corporate image /
Marquis, Harold H., 1928-
The changing corporate image / by Harold H. Marquis. - viii, 231 pages : illustrations. ; 25 cm.
Contents -1 3 5 Image and Identity -2 The Advantages of a Favorable Image The Value of Periodic Evaluation Analyzing the Current Position Setting Objectives for the Image Program Media in the Image Program 17 Creating a New Corporate Identity 8 - Convincing the Financial Community 2 Community , Industry , and Employee Relations 10 Organization , Budgeting , and Measuring the Results 6
0814452361
Corporations--Public relations.
Corporate image.
659.2 / M.H.C
The changing corporate image / by Harold H. Marquis. - viii, 231 pages : illustrations. ; 25 cm.
Contents -1 3 5 Image and Identity -2 The Advantages of a Favorable Image The Value of Periodic Evaluation Analyzing the Current Position Setting Objectives for the Image Program Media in the Image Program 17 Creating a New Corporate Identity 8 - Convincing the Financial Community 2 Community , Industry , and Employee Relations 10 Organization , Budgeting , and Measuring the Results 6
0814452361
Corporations--Public relations.
Corporate image.
659.2 / M.H.C