The changing corporate image / (Record no. 2794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01277cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1245325 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200910130805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 701123s1970 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814452361 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | EG-NcFUE |
| Modifying agency | EG-NcFUE |
| Description conventions | rda |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 20 |
| Item number | M.H.C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11324 |
| Personal name | Marquis, Harold H., |
| Dates associated with a name | 1928- |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The changing corporate image / |
| Statement of responsibility, etc | by Harold H. Marquis. |
| 264 1# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [New York] : |
| Name of publisher, distributor, etc | American Management Association, |
| Date of publication, distribution, etc | [1970] |
| 264 4# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | © 1970 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 231 pages : |
| Other physical details | illustrations. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents -1 3 5 Image and Identity -2 The Advantages of a Favorable Image The Value of Periodic Evaluation Analyzing the Current Position Setting Objectives for the Image Program Media in the Image Program 17 Creating a New Corporate Identity 8 - Convincing the Financial Community 2 Community , Industry , and Employee Relations 10 Organization , Budgeting , and Measuring the Results 6 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporations |
| General subdivision | Public relations. |
| 9 (RLIN) | 11325 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image. |
| 9 (RLIN) | 11326 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | B8 | 15/08/2007 | American university | DO | 659.2 M.H.C | 00004969 | 19/02/2025 | 05/10/2010 | Books |