The changing corporate image / by Harold H. Marquis.
Material type:
Text[New York] : American Management Association, [1970] © 1970Description: viii, 231 pages : illustrations. ; 25 cmContent type: - text
- unmediated
- volume
- 0814452361
- 659.2 20 M.H.C
Contents:
Contents -1 3 5 Image and Identity -2 The Advantages of a Favorable Image The Value of Periodic Evaluation Analyzing the Current Position Setting Objectives for the Image Program Media in the Image Program 17 Creating a New Corporate Identity 8 - Convincing the Financial Community 2 Community , Industry , and Employee Relations 10 Organization , Budgeting , and Measuring the Results 6
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Main library B8 | 659.2 M.H.C (Browse shelf(Opens below)) | Available | 00004969 |
Contents -1 3 5 Image and Identity -2 The Advantages of a Favorable Image The Value of Periodic Evaluation Analyzing the Current Position Setting Objectives for the Image Program Media in the Image Program 17 Creating a New Corporate Identity 8 - Convincing the Financial Community 2 Community , Industry , and Employee Relations 10 Organization , Budgeting , and Measuring the Results 6
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