Managing the corporate image : the key to public trust /
Gray, James G.
Managing the corporate image : the key to public trust / James G. Gray, Jr. - x, 164 pages : illustrations ; 24 cm.
Includes bibliographies and index.
pt. I. The corporate image concept --
What is corporate image and why is it an important concern for business leaders? --
The emerging corporation: public outcry for social responsibility --
The Tylenol crisis and comeback campaign: a case study in corporate social responsibility --
Atlantic Richfield Corporation: a model corporate image program.
Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.
0899301401 (lib. bdg. : alk. paper)
Corporate image.
Industries--Social aspects.
658.4 / G.J.M
Managing the corporate image : the key to public trust / James G. Gray, Jr. - x, 164 pages : illustrations ; 24 cm.
Includes bibliographies and index.
pt. I. The corporate image concept --
What is corporate image and why is it an important concern for business leaders? --
The emerging corporation: public outcry for social responsibility --
The Tylenol crisis and comeback campaign: a case study in corporate social responsibility --
Atlantic Richfield Corporation: a model corporate image program.
Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.
0899301401 (lib. bdg. : alk. paper)
Corporate image.
Industries--Social aspects.
658.4 / G.J.M