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Managing the corporate image : the key to public trust / James G. Gray, Jr.

By: Material type: TextTextPublisher: Westport, Conn. : Quorum, 1986Description: x, 164 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0899301401 (lib. bdg. : alk. paper)
Subject(s): DDC classification:
  • 658.4 19 G.J.M
Contents:
pt. I. The corporate image concept -- What is corporate image and why is it an important concern for business leaders? -- The emerging corporation: public outcry for social responsibility -- The Tylenol crisis and comeback campaign: a case study in corporate social responsibility -- Atlantic Richfield Corporation: a model corporate image program.
Summary: Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B6 Commerce and business administration ( HR Management ) 658.4 G.J.M (Browse shelf(Opens below)) Available 00001743

Includes bibliographies and index.

pt. I. The corporate image concept --
What is corporate image and why is it an important concern for business leaders? --
The emerging corporation: public outcry for social responsibility --
The Tylenol crisis and comeback campaign: a case study in corporate social responsibility --
Atlantic Richfield Corporation: a model corporate image program.

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

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