Managing the corporate image : (Record no. 2874)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01497cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 497345 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201230160635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850515s1986 ctua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0899301401 (lib. bdg. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 |
| Edition number | 19 |
| Item number | G.J.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gray, James G. |
| 9 (RLIN) | 11602 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Managing the corporate image : |
| Remainder of title | the key to public trust / |
| Statement of responsibility, etc | James G. Gray, Jr. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Westport, Conn. : |
| Name of publisher, distributor, etc | Quorum, |
| Date of publication, distribution, etc | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 164 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. The corporate image concept --<br/>What is corporate image and why is it an important concern for business leaders? --<br/>The emerging corporation: public outcry for social responsibility --<br/>The Tylenol crisis and comeback campaign: a case study in corporate social responsibility --<br/>Atlantic Richfield Corporation: a model corporate image program. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image. |
| 9 (RLIN) | 11603 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industries |
| General subdivision | Social aspects. |
| 9 (RLIN) | 11604 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( HR Management ) | Main library | Main library | B6 | 15/08/2007 | American university | DO | 658.4 G.J.M | 00001743 | 19/02/2025 | 14/10/2010 | Books |