Fundamentals of selling : customers for life /
Futrell, Charles.
Fundamentals of selling : customers for life / Charles M. Futrell. - Seventh edition - xxiii, 579 pages : color illustrations ; 26 cm + 1 computer laser optical disc (4 3/4 inch) - The Irwin/McGraw-Hill series in marketing .
Includes indexes.
In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.
025625981X
98014259
Selling.
658.85 / F.C.F.
Fundamentals of selling : customers for life / Charles M. Futrell. - Seventh edition - xxiii, 579 pages : color illustrations ; 26 cm + 1 computer laser optical disc (4 3/4 inch) - The Irwin/McGraw-Hill series in marketing .
Includes indexes.
In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.
025625981X
98014259
Selling.
658.85 / F.C.F.