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Fundamentals of selling : customers for life / Charles M. Futrell.

By: Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : Irwin/McGraw-Hill, [2002]Copyright date: ©2002. Edition: Seventh editionDescription: xxiii, 579 pages : color illustrations ; 26 cm + 1 computer laser optical disc (4 3/4 inch)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 025625981X
Subject(s): DDC classification:
  • 658.85 21 F.C.F.
Summary: In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.85 F.C.F. (Browse shelf(Opens below)) Available 00003714
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.85 F.C.F. (Browse shelf(Opens below)) Available 00003713
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.85 F.C.F. (Browse shelf(Opens below)) Available 00003213

Includes indexes.

In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.

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