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A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / Marketing management J. Paul Peter, James H. Donnelly, Jr. - Eleventh edition. - xiv, 252 pages : illustrations (some color) ; 26 cm.

Includes bibliographical references (p. 235-241) and indexes.

ISBN: 9780073380964 (alk. paper) 9780071283359 0071283358 0073380962 (alk. paper)

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / P.J.P

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