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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, [2008]Copyright date: ©2008. Edition: Eleventh editionDescription: xiv, 252 pages : illustrations (some color) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073380964 (alk. paper)
  • 9780071283359
  • 0071283358
  • 0073380962 (alk. paper)
Other title:
  • Marketing management
Subject(s): DDC classification:
  • 658.8 22 P.J.P
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 P.J.P (Browse shelf(Opens below)) Available 00007085

Includes bibliographical references (p. 235-241) and indexes.

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