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Strategic marketing problems : |b cases and comments /

Kerin, Roger A.,

Strategic marketing problems : |b cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. - Thirteenth edition, International edition. - 743 pages : illustrations (black and white) ; 28 cm. - .

Includes bibliographical references and index.

ISBN: 9780273768944 0273768948

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing --Management --Case studies.

Dewey Class. No.: 658.802 / K.R.S

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