Strategic marketing problems : |b cases and comments / (Record no. 8134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01131nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210325162848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130719s2013 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273768944 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273768948 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | IiNdDKA |
| Modifying agency | IiNdDKA |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.802 |
| Item number | K.R.S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A., |
| Relator term | author. |
| 9 (RLIN) | 12247 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems : |b cases and comments / |
| Statement of responsibility, etc | Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Thirteenth edition, International edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston [Massachusetts] : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | [2013] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 743 pages : |
| Other physical details | illustrations (black and white) ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 490 0# - SERIES STATEMENT | |
| Linkage | Always learning |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| General subdivision | Decision making |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| Dates associated with a name | 1944- |
| Fuller form of name | (Robert Allen), |
| Relator term | joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 18/02/2014 | Academic bookshop | 240.00 | PU | 658.802 K.R.S | 00010586 | 19/02/2025 | 18/02/2014 | Books |