Strategic marketing problems : |b cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin.

By:

Kerin, Roger A [author.]

Contributor(s):

Peterson, Robert A. (Robert Allen), 1944- [joint author]

Material type: Text

TextSeries: Publisher: Boston [Massachusetts] : Pearson, [2013]Edition: Thirteenth edition, International editionDescription: 743 pages : illustrations (black and white) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273768944
0273768948

Subject(s):

DDC classification:

23 658.802 K.R.S

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B7	Commerce and business administration ( Marketing )	658.802 K.R.S (Browse shelf(Opens below))	Available		00010586

Includes bibliographical references and index.

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