Marketing research with SPSS / Wim Janssens ... [et al.].

Contributor(s):

Janssens, Wim [author.]

Material type: Text

TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2008.Description: x, 441 p. : ill. ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273703839 (pbk. : alk. paper)
0273703838 (pbk. : alk. paper)

Subject(s):

DDC classification:

658.830285 22 M.

LOC classification:

HF5415.2 .M35842 2008

Online resources:

Contents:

Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index.

Summary: Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	658.830285 M. (Browse shelf(Opens below))	Available		00012768

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Includes bibliographical references and index.

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

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