Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, 2017Edition: Twelfth editionDescription: xxiv, 777 pages : col. illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9789351344797
- 658.8342 22 H.D.C
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|---|
Books
|
Main library B8 | Commerce and business administration ( Marketing ) | 658.8342 H.D.C (Browse shelf(Opens below)) | Available | 00014305 |
Browsing Main library shelves, Shelving location: B8 Close shelf browser (Hides shelf browser)
| 658.8342 C Consumer tribes / | 658.8342 C.R.C Consumer expectations : micro foundations and macro impact / | 658.8342 H.D.C Consumer behavior : building marketing strategy / | 658.8342 H.D.C Consumer behavior : building marketing strategy / | 658.8342 H.D.C Consumer behavior : building marketing strategy / | 658.8342 H.D.C Consumer behavior : building marketing strategy / | 658.8342 H.W.C Consumer behavior / |
Includes bibliographical references and indexes.
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