ADVERTISING AND IMC: PRINCIPLES AND PRACTICE; Sandra Moriarty & Nancy Mitchell & William Wells.
Material type:
TextPublication details: India, PRINCIPLES AND PRACTICE; 2022.Description: 283 pages 7.99 x 10 x 1.85 inchesContent type: - text
- unmediated
- volume
- 9789390394937
- 23 659.1 MSA
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Main library | Commerce and business administration ( Marketing ) | 659.1 MSA (Browse shelf(Opens below)) | C.1 | Available | 00017684 |
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| 659.1 L.W.K Kleppner's advertising procedure / | 659.1 M.S.A Advertising & IMC : principles & practice / | 659.1 MAA Advertising: A Marketing Perspective/ | 659.1 MSA ADVERTISING AND IMC: PRINCIPLES AND PRACTICE; | 659.1 O.T.A Advertising and integrated brand promotion / | 659.1 R.B.E Entrepreneurship: Successfully Launching New Ventures/ | 659.1 R.J.A Advertising communications & promotion management / |
include index (669-685)
include glossary(638-655)
Includes bibliographical references and index.
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