Business research methods / Donald R. Cooper, Pamela S. Schindler.

By:

Cooper, Donald R [author]

Contributor(s):

Schindler, Pamela S [co-author]

Material type: Text

TextSeries: Irwin/McGraw-Hill series in operations and decision sciencesPublisher: Boston : Irwin/McGraw-Hill, [1998]Copyright date: ©1998. Edition: Six editionDescription: xvi, 703 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0256239525

Subject(s):

Industrial management -- Research

DDC classification:

658.0072 21 C.D.B

Contents:

Part I. Introduction to business research -- 1. Research in business -- 2. Scientific thinking -- 3. The Research process -- 4. The Research proposal -- 5. Ethics in business research. -- Part II. The design of research -- 6. Design strategies -- 7. Measurement -- 8. Scaling design -- 9. Sampling design. -- Part III. The sources and collection of data -- 10. Secondary data sources -- 11. Survey methods: communicating with respondents -- 12. Instruments for respondent communication -- 13. Observational studies -- 14. Experimentation. -- Part IV. Analysis and presentation of data -- 15. Data preparation and preliminary analysis -- 16. Hypothesis testing -- 17. Measures of association -- 18. Multivariate analysis: an overview -- 19. Presenting results: written and oral reports. -- Appendices.

Summary: Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B5	Commerce and business administration ( General )	658.0072 C.D.B (Browse shelf(Opens below))	Available		00002248

Browsing Main library shelves, Shelving location: B5 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.002462 M.L.M Managing engineering and technology /	658.0028 B.J.W Why video works : new applications for management /	658.0072 C.D.B. Business research methods /	658.0072 C.D.B Business research methods /	658.0072 E.C.B. Business research methods /	658.0072 T.D.M Management studies in crisis : fraud, deception and meaningless research /	658.00721 S.P.B Business research methods /	Next

Includes bibliographical references and index.

Part I. Introduction to business research --
1. Research in business --
2. Scientific thinking --
3. The Research process --
4. The Research proposal --
5. Ethics in business research. --
Part II. The design of research --
6. Design strategies --
7. Measurement --
8. Scaling design --
9. Sampling design. --
Part III. The sources and collection of data --
10. Secondary data sources --
11. Survey methods: communicating with respondents --
12. Instruments for respondent communication --
13. Observational studies --
14. Experimentation. --
Part IV. Analysis and presentation of data --
15. Data preparation and preliminary analysis --
16. Hypothesis testing --
17. Measures of association --
18. Multivariate analysis: an overview --
19. Presenting results: written and oral reports. --
Appendices.

Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.

There are no comments on this title.

to post a comment.

Back to results