Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, [2007]Copyright date: ©2007. Edition: Tenth editionDescription: xxiv, 790 pages : color illustrations ; 27 cm + 1 computer disc (4 3/4 inch)Content type: - text
- unmediated
- volume
- 0073101370 (book : alk. paper)
- 0073261548 (book & CDROM)
- 9780073101378
- 9780071109154
- 658.8342 22 H.D.C
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B8 | Commerce and business administration ( Marketing ) | 658.8342 H.D.C (Browse shelf(Opens below)) | Available | 00000911 |
Browsing Main library shelves, Shelving location: B8 Close shelf browser (Hides shelf browser)
| 658.8342 B.R.C Consumers awareness towards e-banking | 658.8342 C Consumer tribes / | 658.8342 C.R.C Consumer expectations : micro foundations and macro impact / | 658.8342 H.D.C Consumer behavior : building marketing strategy / | 658.8342 H.D.C Consumer behavior : building marketing strategy / | 658.8342 H.D.C Consumer behavior : building marketing strategy / | 658.8342 H.D.C Consumer behavior : building marketing strategy / |
Includes bibliographical references and indexes.
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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