Winning reputations : how to be your own spin doctor / by Chris Genasi.

By:

Genasi, Chris [author ]

Material type: Text

TextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002Description: xiii, 194 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0333963652 (pbk.)

Subject(s):

DDC classification:

659.285 21 G.C.W.

Online resources:

Contents:

A Good Reputation is Worth Fighting For -- Mastering Your Reputation: the First Small Steps -- Reputation as the New Religion: the Powers Behind the Movement -- Your Reputation Architecture: A Blueprint for a Winning Reputation -- You are Your PR: Living Out Your Reputation -- Reputation as Performance Art -- What the Reputation Consultants Say ... and Don't Say -- The New e-Economy and What it Means for those Building a Winning Reputation -- Spreading Your Gospel: How to Turn Your Employees into Your Biggest Fans -- Winning Reputation Case Studies: Learning From the Best.

Summary: Annotation Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	659.285 G.C.W. (Browse shelf(Opens below))	Available	00003082
Books	Main library B8	Commerce and business administration ( Marketing )	659.285 G.C.W. (Browse shelf(Opens below))	Available	00002898
Books	Main library B8	Commerce and business administration ( Marketing )	659.285 G.C.W. (Browse shelf(Opens below))	Available	00002897
Books	Main library B8	Commerce and business administration ( Marketing )	659.285 G.C.W. (Browse shelf(Opens below))	Available	00002905
Books	Main library B8	Commerce and business administration ( Marketing )	659.285 G.C.W. (Browse shelf(Opens below))	Available	00003083

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Includes bibliographical references (p. 192) and index.

A Good Reputation is Worth Fighting For --
Mastering Your Reputation: the First Small Steps --
Reputation as the New Religion: the Powers Behind the Movement --
Your Reputation Architecture: A Blueprint for a Winning Reputation --
You are Your PR: Living Out Your Reputation --
Reputation as Performance Art --
What the Reputation Consultants Say ... and Don't Say --
The New e-Economy and What it Means for those Building a Winning Reputation --
Spreading Your Gospel: How to Turn Your Employees into Your Biggest Fans --
Winning Reputation Case Studies: Learning From the Best.

Annotation Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.

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