Media relations in your spare time : a step-by-step guide for anyone in business / by Laura Brown.

By:

Brown, Laura, 1956- [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0963033522 (pbk.)

Subject(s):

DDC classification:

659.2 20 B.L.M.

Contents:

I. Introduction II. Why Bother? III. Getting Started 3 IV. If You Remember Just One Thing 7 V. The Trust Factor 11 VI. Riding the News Wave 13 VII. How To Avoid the Trashcan: Press Releases. . . . . . 17 VIII. Mouthing Off: Letters to the Editor and Opinion Editorials. 23 IX. Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star. 41 XI. 47 XII. How To Keep Your Foot Where It Belongs: Interview Tips XIII. Crisis Communications 51 XIV. Now Get To Work! 55 ... 57 XV. Appendix

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	659.2 B.L.M. (Browse shelf(Opens below))	Available		00004971

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