E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Edition: Third editionDescription: xxi, 578 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0130497576
- 21 658.872 S.J.E
- HF5415.1265 .S774 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Main library B8 | 658.872 S.J.E (Browse shelf(Opens below)) | Available | 00006476 |
Browsing Main library shelves, Shelving location: B8 Close shelf browser (Hides shelf browser)
| 658.872 L.K.E E-commerce : business, technology, society / | 658.872 L.K.E E-commerce : business, technology, society / | 658.872 P.R.M Mobile marketing : an hour a day / | 658.872 S.J.E E-marketing / | 658.872 S.J.E E-marketing / | 658.872 T.T.S Social media marketing / | 658.872 V Virtual worlds and e-commerce : technologies and applications for building customer relationships / |
Includes bibliographical references (pages [548]-564) and index.
For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
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