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Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis.

By: Contributor(s): Material type: TextTextPublisher: Australia ; Mason, OH : South-Western Cengage Learning, [2010]Copyright date: ©2010. Edition: Fifth editionDescription: xxiv, 493, [151] pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780547079929 (hardcover)
  • 0547079923 (hardcover)
  • 9780324834277 (pbk.)
  • 0324834276 (pbk.)
Subject(s): DDC classification:
  • 658.8342 22 H.W.C
LOC classification:
  • HF5415.32 .H69 2010
Online resources:
Contents:
Understanding consumer behavior -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Problem recognition and information search -- Judgment and decision-making based on high effort -- Judgment and decision-making based on low effort -- Post-decision processes -- Social influences on consumer behavior -- Consumer diversity -- Household and social class influences --Psychographics: values, personality, and lifestyles -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today's consumer society.
Summary: Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.8342 H.W.C (Browse shelf(Opens below)) Available 00009092

Includes bibliographical references and indexes.

Understanding consumer behavior --
Motivation, ability, and opportunity --
From exposure to comprehension --
Memory and knowledge --
Attitudes based on high effort --
Attitudes based on low effort --
Problem recognition and information search --
Judgment and decision-making based on high effort --
Judgment and decision-making based on low effort --
Post-decision processes --
Social influences on consumer behavior --
Consumer diversity --
Household and social class influences --Psychographics: values, personality, and lifestyles --
Innovations: adoption, resistance, and diffusion --
Symbolic consumer behavior --
Marketing, ethics, and social responsibility in today's consumer society.

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c.

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