Sports marketing / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow.
Material type:
TextPublisher: Boston : Pearson [2013]Copyright date: c2013Edition: first editionDescription: xxi, 391 pages : cololr illustration ; 30 cmContent type: - text
- unmediated
- volume
- 9780132135467 (alk. paper)
- 796.0688 23 F.M.S
- GV716 .F48 2013
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B10 | Commerce and business administration ( Marketing ) | 796.0688 F.M.S (Browse shelf(Opens below)) | Available | 00011617 |
Browsing Main library shelves, Shelving location: B10 Close shelf browser (Hides shelf browser)
| 794.816693 A.L.T 3D game textures : create professional game art using Photoshop / | 794.816693 F.K.T 3D game programming all in one, third edition / | 796.01 L.A.S Sport ethics : applications for fair play / | 796.0688 F.M.S Sports marketing / | 796.0688 S.A.I Introduction to sport marketing / | 796.069 N النظم الرياضية والبنية التشريعية / | 796.0698 S.M.S Sports marketing : a strategic perspective / |
new bus 15
Includes bibliographical references and indexes.
Sports meets marketing --
Examining sports entertainment consumption --
Understanding the marketing environment --
Segmenting audiences for sports --
Building a relevant brand --
Defining the product offering --
Tapping into passion through experiential marketing --
Planning the brand story- communications strategy --
Creating the brand story- communications campaigns --
Telling the brand story- communications channels --
Leveraging sports brands through sponsorship-linked marketing --
Measuring sports brand performance --
Living the brand promise: delivery of sports experiences --
Preparing future sports marketers.
There are no comments on this title.