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ADVERTISING AND IMC: PRINCIPLES AND PRACTICE; Sandra Moriarty & Nancy Mitchell & William Wells.

By: Material type: TextTextPublication details: India, PRINCIPLES AND PRACTICE; 2022.Description: 283 pages 7.99 x 10 x 1.85 inchesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789390394937
Subject(s):
DDC classification:
  • 23 659.1 MSA
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Main library Commerce and business administration ( Marketing ) 659.1 MSA (Browse shelf(Opens below)) C.1 Available 00017684

include index (669-685)

include glossary(638-655)

Includes bibliographical references and index.

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