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Media relations in your spare time : a step-by-step guide for anyone in business / by Laura Brown.

By: Material type: TextTextPublisher: Washington, D.C. : National Association of Manufacturers, [1995]Copyright date: ©1995Description: xi, 67 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0963033522 (pbk.)
Subject(s): DDC classification:
  • 659.2 20 B.L.M.
Contents:
I. Introduction II. Why Bother? III. Getting Started 3 IV. If You Remember Just One Thing 7 V. The Trust Factor 11 VI. Riding the News Wave 13 VII. How To Avoid the Trashcan: Press Releases. . . . . . 17 VIII. Mouthing Off: Letters to the Editor and Opinion Editorials. 23 IX. Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star. 41 XI. 47 XII. How To Keep Your Foot Where It Belongs: Interview Tips XIII. Crisis Communications 51 XIV. Now Get To Work! 55 ... 57 XV. Appendix
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 659.2 B.L.M. (Browse shelf(Opens below)) Available 00004971

I. Introduction II. Why Bother? III. Getting Started 3 IV. If You Remember Just One Thing 7 V. The Trust Factor 11 VI. Riding the News Wave 13 VII. How To Avoid the Trashcan: Press Releases. . . . . . 17 VIII. Mouthing Off: Letters to the Editor and Opinion Editorials. 23 IX. Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star. 41 XI. 47 XII. How To Keep Your Foot Where It Belongs: Interview Tips XIII. Crisis Communications 51 XIV. Now Get To Work! 55 ... 57 XV. Appendix

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