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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Edition: Third editionDescription: xxi, 578 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130497576
Subject(s): DDC classification:
  • 21 658.872 S.J.E
LOC classification:
  • HF5415.1265 .S774 2003
Summary: For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
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Item type Current library Call number Status Date due Barcode
Books Books Main library B8 658.872 S.J.E (Browse shelf(Opens below)) Available 00006476

Includes bibliographical references (pages [548]-564) and index.

For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.

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