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Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill, [2018]Copyright date: ©2018Description: 258 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781260026436
  • 1260026434
Subject(s): Genre/Form: Additional physical formats: Print version:: Killing marketing.DDC classification:
  • 23 658.8 P.J.K
LOC classification:
  • HF5415.13
Online resources:
Contents:
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 P.J.K (Browse shelf(Opens below)) Available 00015111

Includes bibliographical references and index

Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing

Available to OhioLINK libraries

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