Managing the corporate image : the key to public trust / James G. Gray, Jr.

By:

Gray, James G [author]

Material type: Text

TextPublisher: Westport, Conn. : Quorum, 1986Description: x, 164 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0899301401 (lib. bdg. : alk. paper)

Subject(s):

DDC classification:

658.4 19 G.J.M

Contents:

pt. I. The corporate image concept -- What is corporate image and why is it an important concern for business leaders? -- The emerging corporation: public outcry for social responsibility -- The Tylenol crisis and comeback campaign: a case study in corporate social responsibility -- Atlantic Richfield Corporation: a model corporate image program.

Summary: Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B6	Commerce and business administration ( HR Management )	658.4 G.J.M (Browse shelf(Opens below))	Available		00001743

Includes bibliographies and index.

pt. I. The corporate image concept --
What is corporate image and why is it an important concern for business leaders? --
The emerging corporation: public outcry for social responsibility --
The Tylenol crisis and comeback campaign: a case study in corporate social responsibility --
Atlantic Richfield Corporation: a model corporate image program.

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

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