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Marketing : concepts and strategies / William M Pride , O C Ferrell

By: Contributor(s): Material type: TextTextPublisher: Boston : Houghton Mifflin Co., [2006]Copyright date: ©2006. Edition: Library editionDescription: xxiv, 610, [99] pages : color illustrations, color maps ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470814697 (pbk.)
  • 0470814691
Subject(s): DDC classification:
  • 658.8 22 P.W.M.
Contents:
Part 1: Marketing and its environment -- 1. Marketing's role in business and society -- 2. Planning marketing strategies -- 3. The marketing environment, social responsibility and ethics -- 4. Market research and information systems -- Part 2: Target market selection and buyer behaviour -- 5. Target markets: segmentation and evaluation -- 6. Consumer buying behaviour -- 7. Business markets and buying behaviour -- Part 3: Product decisions -- 8. Product, branding and packaging concepts -- 9. Developing and managing goods and services -- Part 4: Pricing decisions -- 10. Pricing fundamentals -- 11. Pricing management -- Part 5: Place (distribution) decisions -- 12. Marketing channels and supply-chain management -- 13. Retailing and e-distribution -- Part 6: Promotion decisions -- 14. Integrated marketing communications -- 15. The promotion mix -- Part 7: Implementation -- 16. Marketing implementation and control.
Summary: This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 P.W.M. (Browse shelf(Opens below)) Available 00000920

Previous ed.: 2006.

Includes bibliographical references and indexes.

Part 1: Marketing and its environment --
1. Marketing's role in business and society --
2. Planning marketing strategies --
3. The marketing environment, social responsibility and ethics --
4. Market research and information systems --
Part 2: Target market selection and buyer behaviour --
5. Target markets: segmentation and evaluation --
6. Consumer buying behaviour --
7. Business markets and buying behaviour --
Part 3: Product decisions --
8. Product, branding and packaging concepts --
9. Developing and managing goods and services --
Part 4: Pricing decisions --
10. Pricing fundamentals --
11. Pricing management --
Part 5: Place (distribution) decisions --
12. Marketing channels and supply-chain management --
13. Retailing and e-distribution --
Part 6: Promotion decisions --
14. Integrated marketing communications --
15. The promotion mix --
Part 7: Implementation --
16. Marketing implementation and control.

This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.

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