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Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross.

By: Contributor(s): Material type: TextTextPublisher: Harlow : Financial Times/Prentice Hall, 2001Edition: Fourth edition Dennis Adcock, Al Halborg, Caroline RossDescription: xiii, 534, [8] pages of plates : illustrations (some color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 027364677X (pbk.)
Subject(s): DDC classification:
  • 21 658.8 A.D.M
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 A.D.M (Browse shelf(Opens below)) Available 00002850
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 A.D.M (Browse shelf(Opens below)) Available 00002851
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 A.D.M (Browse shelf(Opens below)) Available 00002849

This new edition makes extensive use of articles from the Financial Times newspaper_Pref.

Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998.

Includes bibliographical references and index.

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