Successful media relations : a practitioner's guide / Judith Ridgway.
Material type:
TextPublisher: Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, [1984]Copyright date: ©1984Description: 214 pages ; 22 cmContent type: - text
- unmediated
- volume
- 0566024691
- 659.2 19 R.J.S.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B8 | Commerce and business administration ( Marketing ) | 659.2 R.J.S. (Browse shelf(Opens below)) | Available | 00004881 |
Includes index.
Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index
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