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Successful media relations : a practitioner's guide / Judith Ridgway.

By: Material type: TextTextPublisher: Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, [1984]Copyright date: ©1984Description: 214 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0566024691
Subject(s): DDC classification:
  • 659.2 19 R.J.S.
Contents:
Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 659.2 R.J.S. (Browse shelf(Opens below)) Available 00004881

Includes index.

Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index

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